Recently, an online dating site
has been launched in the Philippines. This site has been existing for 12 years
and originated in Canada. Ironically, it is founded by a happily married man
with two children, Noel Biderman also known as “King of Infidelity” and the
website also has a European communications director and spokesperson who is
happily in an 8-year steady relationship named Christopher Kraemer.
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| Image credit to Ashleymadison.com |
The website is famous by its
catchy tag line, “Life is short, have an affair.” In the Philippines, this tag
line reads, “Ang buhay ay maikli. Mangaliwa.”
The primary market target of this
site is people who are unhappy and dissatisfied with their present
relationship. Also, they aim curious people who want to play with fire.
To be a member of this
extramarital website is plain and simple. Basic information is being asked and
current relationship status. Once filled up, the member will be asked by their
preferred extramarital partner from gender to their physical features. It also
requires member to indicate what kind of affair are they looking for. The
options are enticing and have number of varieties, such as something short term
or long term, cyber affair or erotic chat, whatever excites me, anything goes,
and undecided. In addition, member can upload a photo and can post a little
about themselves, from hello to what turns them on.
According to Kraemer, this
website do not endanger marriages but actually helps save marriages. I wonder
what would be the reaction of the Filipino society. Is this a negative or a
positive outlet? See for yourself.
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